February 9th, 2010 by | No Comments | Filed in Uncategorized
Product Description
In 2008, as Beijing hosts the Olympic Games, the world’s attention is focused on China – yet the most populous nation on the planet is still something of a mystery for many. This comprehensive introduction to the country gives an unbiased and lively overview of China’s people, its culture and recent history.In an illuminating account of the rise of modern China, “The Britannica Guide” shows how this former peasant economy has been transformed in the last three decades to achieve its present position as a super-power – and the future looks set to be even more impressive.
China is a country with a continuous culture stretching back 4000 years.Much of what makes the modern world started there – from gunpowder and the compass to paper and credit banking. This guide reveals those roots and the development of other innovations. It explains the differences between the Long March, the Great Leap Forward, the Cultural Revolution and the Four Modernizations. It looks at the key personalities – Sun Yat Sen, Mao, Deng Xiaopeng and Jiang Zemin – who transformed China into a modern state with the world’s fastest-growing economy. And it explores the diversity of culture in the contemporary nation, from calligraphy to cuisine, religion, the arts and sport.Drawing together the most up-to-date material, and presenting it in a clear, reader-friendly style, it is the perfect companion for travellers who wish to know the country beyond the tourist trail, students and business people who need an overview of the culture and society, and of course the general reader, who wants to understand China’s remarkable legacy and potent future.”The Britannica Guide” series offers an essential introduction to many of the key issues of our times. Clear, accurate, and meticulously researched, the series gives both the background and analysis for when you need to know for sure what is really happening in the world, whether you are an expert, student or traveller.
About the Author
Jonathan Mirsky has taught Chinese history and Literature at Cambridge University, the University of Pennsylvania, and Dartmouth College. From 1993 to 1998 he was East Asia editor of The Times (London) based in Hong Kong. He has also written for The Observer, The Economist, and The Independent. He is a regular writer for The New York Review of Books, The Times Literary Supplement, The International Herald Tribune, and The Spectator. In 1989 Dr Mirsky was named British newspapers’ International Reporter of the Year for his coverage of the Tiananmen uprising. In 1999 he was a Shorenstein Fellow at Harvard. In 2002 he was the I.F.Stone Fellow in the Graduate School of Journalism at the University of California, Berkeley.
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Tags: China, e-Books
February 9th, 2010 by | No Comments | Filed in Business
Product Description
Starting with how to understand the balance sheet and profit and loss accounting, the book also covers: market dynamics, budgeting and forecasting, fixed and variable costs, break-even analysis, the difference between profit and cash, financial ratios for measuring business performance, stock market ratios, shareholder value, financial measures for improving business performance, and more.
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Tags: e-Books, Finance
February 9th, 2010 by | No Comments | Filed in Uncategorized
Product Description
ROI (Return on Investment) is today’s key business tool for measuring how effectively money was spent–yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.
This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
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Tags: e-Books, ROI
February 8th, 2010 by | No Comments | Filed in Uncategorized
Product Description
Apple’s Aperture software is a post-production tool designed to allow digital photographers to import, manage and enhance photographs in one simple, integrated workflow. Aperture 2, the recently updated version of the software, includes more than 100 new features for photo management and image processing, and this much-needed guide takes you through the tools and knowledge necessary to get up-and-running fast.
Unlike other software books on the market, Apple Aperture 2 looks at this powerful application in the context of the overall digital photography workflow, helping you to use your time efficiently and enhance your creativity. The book includes clear explanations and step-by-step guidance on how to import, sort and navigate thousands of raw files like a pro; how to view and compare images to make selections quickly; how to turn good photos into beautiful images with adjustment tools; and how to export, showcase and print your best work with high quality results.
* Fully updated for Aperture 2, the major update to Apple’s powerful photo management and manipulation software
* Learn time saving techniques and streamline your digital photography workflow in Aperture
* Discover the best way to import, organize and enhance your images for ease of management and high quality results
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Tags: Digital Photogrphy, e-Books
February 8th, 2010 by | No Comments | Filed in Uncategorized
Product Description
As the uses of digital systems continue to proliferate in quantity and variety, field programmable gate arrays (FPGAs) are taking centre-stage in their design. Introduction to Embedded System Design Using Field Programmable Gate Arrays provides a starting point for the use of FPGAs in the design of embedded systems. The text considers a hypothetical robot controller as an embedded application and weaves around it related concepts of FPGA-based digital design. The book details:
• use of FPGA vis-à-vis general purpose processor and microcontroller;
• design using Verilog hardware description language;
• digital design synthesis using Verilog and Xilinx® SpartanTM 3 FPGA;
• FPGA-based embedded processors and peripherals;
• overview of serial data communications and signal conditioning using FPGA;
• FPGA-based motor drive controllers; and
• prototyping digital systems using FPGA.
The book is a good introductory text for FPGA-based design. It will be useful for both students and designers who have worked with microprocessors and microcontrollers and now wish to move to design using FPGA. Its end-of-chapter exercises and frequent use of example can be used for teaching or for self-study.
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Tags: e-Books, Embedded Systems
February 8th, 2010 by | 1 Comment | Filed in Uncategorized
Product Description
Accelerated Silverlight 2 will get you up to speed with the latest version of Silverlight quickly and efficiently. Author Jeff Scanlon assumes you’re already comfortable with the basics of .NET coding and with WPF, and they help you build on your existing knowledge to make your journey to Silverlight 2 proficiency as quick and painless as possible. Where coding techniques are similar to other, more established, areas of .NET, they’ll say so. Likewise, where there’s a syntax or conceptual “gotcha” that you’re existing coding habits will walk you into, they’ll point that out, too.
You’ll find fast–track coverage of all the most important elements of the Silverlight 2 technology ranging from XAML to standard controls, from dealing with media to networking, from testing to deployment. Two fully worked sample applications conclude your path to Silverlight 2 mastery because nothing reinforces your understanding of how concepts fit together as much as looking at finished code.
The book is based on the assumption that readers will already be very comfortable with the workings of the .NET Framework. Knowledge of Expression Blend is useful, but the authors don’t assume that you’re a master of it. You’ll learn the Blend techniques that you need to know as you go along. By the end of the book, the authors will have provided you with a sound, concise, path to mastery of Silverlight 2.
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Tags: e-Books, Silverlight
February 8th, 2010 by | No Comments | Filed in Information Technology
Product DescriptionSenior level IT managers are responsible for a wide variety of development projects. For the most part, these individual projects are handled by project managers. However, IT managers must be conversant in the field of project management. Additionally, they must understand the dynamics of managing the project manager and be familiar with the skill sets.
Leading IT Projects: The IT Manager’s Guide provides a detailed roadmap for project success. The book provides information on the technical aspects of project management and also focuses on the human side of project management—leadership skills, team building, and promoting creativity. Overall, it facilitates an extensive understanding of the planning, monitoring, and control of the people, process, and events that occur as a computer system evolves from preliminary concept to operational implementation.
Using ready-to-use forms and templates, this valuable resource enables you to increase productivity and ensures thatprojects come in on time and within budget.
About the Author
New Art Technologies, Edgewater, New Jersey, USA
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Tags: e-Books, Management
February 8th, 2010 by | No Comments | Filed in Uncategorized
XML Schema is the new language standard from the W3C and the new foundation for defining data in Web-based systems. There is a wealth of information available about Schemas but very little understanding of how to use this highly formal specification for creating documents. Grasping the power of Schemas means going back to the basics of documents themselves, and the semantic rules, or grammars, that define them. Written for schema designers, system architects, programmers, and document authors, Modeling Business Objects with XML Schema guides you through understanding Schemas from the basic concepts, type systems, type derivation, inheritance, namespace handling, through advanced concepts in schema design.
*Reviews basic XML syntax and the Schema recommendation in detail.
*Builds a knowledge base model step by step (about jazz music) that is used throughout the book.
*Discusses Schema design in large environments, best practice design patterns, and Schema’s relation to object-oriented concepts.
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Tags: Business Objects, e-Books, XML
February 8th, 2010 by | No Comments | Filed in Uncategorized
Product Description
“The Game Programmer’s Guide to Torque” takes readers on an in-depth walkthrough of the Torque Game Engine – one of the most popular, powerful, and easy to use game engines available today. With clear explanations of how to use Torque to create your own games and detailed discussions of the engine’s inner workings, this book is a must read for any programmer interested in making games for fun or profit. It offers step-by-step examples, detailed system descriptions, in-depth references, practical tips, tricks, and more, that will provide readers all they need to understand the Torque Game Engine.
About the Author
Ed Maurina is a long-time Torque programmer and trainer. He currently works as a Senior Engineer for Intel and earned his B.S. in Computer Engineering from Oregon State University. He is a Co-founder of Hall of Worlds, an independent game studio and developer of educational tools for game engineers.
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Tags: e-Books, Game Programming
February 8th, 2010 by | No Comments | Filed in SAS
Product Description
This document contains step-by-step instructions for defining a SAS Profitability Management model using the sample data sets provided with the product. The instructions include those for defining and viewing reports based on the model, and for generating and viewing the resulting OLAP cube. The document provides a detailed description of, as well as conceptual information concerning, model elements.
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Tags: e-Books, SAS
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